11 July 2023, Arirang Radio KOREA NOW, “KOREA BRAND AND ENTERTAINMENT EXPO 2023”

11 July 2023, Arirang Radio KOREA NOW, “KOREA BRAND AND ENTERTAINMENT EXPO 2023”

Host>

This year marks the 140th year of diplomatic ties between S.Korea and Germany. The two countries are holding various events in their nations. On June 29th and 39th, the 2023 Korea Brand and Entertainment Expo, or the Hallyu fair was held in Germany. This was the first Hallyu fair that was held in Europe in 10 years. How passionate are Europeans about Hallyu? We’re going to answer that question with our Frankfurt

correspondent 최경헌 who participated in the event himself and is joining us via Zoom today. Hello? (인사)

Hello! Good to see you again.

Q1>How was the overall vibe or the atmosphere of the fair this year?

(*먼저 분위기 얘기해주시고, 내가 사진을 몇장 찍어왔다. 하면서 아래 사진들 설명해주시면 됩니다. 보내주신 사진들 중에서 이 사진들 순서대로 보여줄게요! 라디오라 어떤 장면에 대한 사진인지도 꼭 설명해주셔 해요!)

The atmosphere at the KOREA BRAND AND ENTERTAINMENT EXPO 2023 was absolutely incredible, with a multitude of Korean culture enthusiasts eager to immerse themselves in the world of Kpop music, Korean cuisine, and captivating traditions.

During my time at the event, I had the opportunity to capture some photographs.

✅ (01:17) One of these images portrays the stage, where popular Kpop groups STAYC and KARD delivered performances. Not only did they captivate the hearts of their loyal fans, but they also interacted with the audience, with the assistance of South Korean Announcer Yeomyeong Park, who translated their words into German.

In the second photo, the large number of attendees becomes apparent as the venue brims with enthusiastic fans. They erupted into screams of excitement and showered the members of STAYC and KARD with huge applause. This vividly demonstrated the significant influence that Korean culture currently holds in Europe.

KOREA BRAND AND ENTERTAINMENT EXPO 2023에서는 매우 멋진 분위기가 흘렀습니다. 한국 문화 애호가들은 K팝 음악, 한국 요리 및 매혹적인 전통의 세계에 몰두하고 싶어했습니다.

이번 행사에서 저는 몇 장의 사진을 찍을 기회가 있었습니다.

✅ (01:17) 그 중 하나의 사진은 무대를 담고 있습니다. 인기 있는 K팝 그룹 STAYC와 KARD가 공연을 펼치는 모습을 담았습니다. 그들은 충성스러운 팬들의 마음을 사로잡았을 뿐 아니라 한국 아나운서 박여명씨의 도움으로 그들의 말을 독일어로 번역하여 관객과 상호작용했습니다.

두 번째 사진에서는 많은 관객들이 열광하는 모습이 나타납니다. STAYC와 KARD 멤버들은 엄청난 박수와 함성으로 맞이했는데, 이는 한국 문화가 유럽에서 현재 어떤 영향력을 가지고 있는지를 선명하게 보여줍니다.

Q1-2>Why did you visit the Expo?