Consulate General of the Republic of Korea in Frankfurt am Main, Germany

<aside> 🇰🇷 Public Diplomacy Assistant (FEB 2025~)

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Produced and managed over 420 social media contents and more than 400 official website posts in Korean and German, successfully implementing digital public diplomacy initiatives. As a result, the Consulate’s Instagram followers increased by 35%.
Enhanced participation in the #VibewithUs social media campaign through 70 social media contents and 17 collaborations with local Korea-friendly communities, resulting in 28 campaign participants.
Collaborated with an AI artist to create Instagram content promoting the Consulate’s official diplomatic event at Alte Oper Frankfurt, achieving a sold-out audience of approximately 2,400 seats.
Coordinated with over 20 performance groups and Korean companies to co-host the Korea–Germany cultural exchange festival with the City of Oberursel, attracting twice as many visitors compared to the previous year through effective communication and outreach. </aside>

<aside> 🇰🇷 Public Diplomacy Intern (AUG 2024~JAN 2025)

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Supported the Consulate’s digital public diplomacy by producing digital content that reached up to 12K views, effectively promoting official events and enhancing understanding among different cultures and nations.
Assisted in organizing official diplomatic and policy events, including the Korean National Day Reception, the Trilateral Korea-U.S.-Japan Policy Seminar, and the Korea-Germany Reception attended by Deutsche Bundesbank President Joachim Nagel, fostering cooperation through dialogue-based content.
Contributed to the planning of cultural exchange programs such as the Korea Study and Job Fair, the 2nd “Korea Meets Orschel” Festival, and the 13th Korean Film Festival Frankfurt, applying digital information strategies to strengthen cross-cultural communication and public engagement. </aside>

Building Network for Youth through Technology

My experience in the design and implementation of new projects and initiatives and in producing digital content—reaching up to 12.7K views at the Consulate—will be a strong asset.

As a Public Diplomacy Assistant at the Consulate General of the Republic of Korea in Frankfurt, I gained hands-on experience in implementing participatory approach for youth-related events and conducting research to enhance the Consulate’s digital diplomacy. Maintaining good working relations within a multi-cultural environment required me to network with a variety of stakeholders, including youth organizations, universities, and local partners.

While organizing events such as the Korea Studies, Job, and Culture Fair and the 13th Korea Film Festival, I engaged directly with Youth participants—not only encouraging their involvement, but also communicating with them throughout the planning and implementation stages.

Recognizing the pivotal role of Social Media in public diplomacy, I conducted a research project titled The Current Status and Direction of Digital Public Diplomacy by ROK Overseas Missions, which was awarded 2nd Place in the Public Diplomacy Academic Paper Competition hosted by the Republic of Korea government.

Cultural Events

Policy Seminars

Web-Based Management System