Digital Public Diplomacy Global Campaign – Promotional Achievements

October 24, 2025 (Fri), Consulate General of the Republic of Korea in Frankfurt

Actively promoted digital diplomacy social media campaign of the Republic of Korea government.

Actively promoted digital diplomacy social media campaign of the Republic of Korea government.

1. Online Promotion

• Posting promotional materials on the Consulate’s official website and social media accounts

  • Website: Pinned at the top of the “Notices” section

    

  • Instagram & Facebook: Posters and videos uploaded

    • Separate post created to explain how to participate in the challenge
    • (Instagram) Campaign poster pinned throughout the campaign period
    • (Instagram) Related content posted regularly to “Stories” during the campaign (40 times)

• Instagram Challenge Prize Event

  

  • Re-shared participants’ Instagram “Stories” (22 times)

  1. Vibe with us = @generalkonsulat_korea

  Reshared instagram stories of those who participated in the social media campaign.

  • Uploaded participants’ posts to “Highlights” for permanent display

2. Offline Promotion

• Promotion during major events
• Korea Meets Oberursel Festival (September)

• Operated a promotional booth for the campaign
• Distributed leaflets and held a challenge prize event
• Played four campaign videos repeatedly on site
• Korean Culture Day (October 25, scheduled)
  • Planned campaign booth operation during the side event of the Korean Film Festival

• Promotion at the Consular Waiting Area
  • Posters, leaflets, and an X-banner displayed
  • Four official campaign videos played on the TV screen in the visitor waiting area

3. Collaboration with Partner Organizations and Korean Community Groups