Detergent Life. Whose life is this?

Should a female figure always appear in the detergent advertisement?

Frosch Korea(2023), [프로쉬] 세제 인생 60년, 프로쉬 같은 세제는 처음이야! 프로쉬 알로에베라 세탁세제

Inspired by a statement “세제 인생 60년(The sixty years of detergent life)” in Korean version of Frosch detergent advertisement, I was curious how foreign advertisement promotes its detergent. I gathered examples of three brands - Frosch, Persil, and OxiClean - and I compared the visualization of advertisements produced in Korea and outside of Korea.

Welcome to exhibition detergent(세제展)

Edited by @Anonymous ‣ ‣ ‣

Edited by @Anonymous ‣ ‣ ‣

Designed by @Anonymous ‣

VC_Final#7_Choi KyungHun_PPT.pdf

VC_Final#7_Choi KyungHun_Paper(revised).pdf